In online retail, drip pricing (also known as partitioned pricing or shrouded pricing) is a sales technique where a headline price is advertised at the beginning of the purchase process, followed by the incremental disclosure of additional fees, taxes or charges.

Jan 24, 2023 · Drip pricing is a pricing technique where only part of an item's price is advertised, with the total amount revealed at the end of the buying process.

Jan 5, 2015 · Drip pricing is a pricing technique in which firms advertise only part of a product’s price and reveal other charges later as the customer goes through the buying process. The additional charges can be mandatory charges, such as hotel resort fees, or fees for optional upgrades and add-ons.

Feb 23, 2024 · It can happen with airline tickets, car rentals and taco dinners: The great deal you thought you clinched turns out not to be so great because of hidden fees. The practice is known as “drip...

Sep 15, 2023 · “The term drip pricing refers to the practice of a seller advertising part of the price of a product or service and then revealing additional fees/surcharges after the...

Mar 13, 2017 · Drip pricing occurs when a company’s price tag is not reflective of the final price paid by the customer. That is, when an initial price of, say, $25 is advertised, and later in the purchase process a number of unavoidable fees, such as booking & service fees, credit card fees and taxes are added, making the final price much higher, say $35.

Aug 7, 2023 · Drip pricing is a sales technique that can deeply impact consumer perception and be a point of contention within regulatory guidelines. It involves a multi-stage process of revealing the full price of a product or service.

Recent attention has been paid to drip pricing which is the practice of revealing mandatory or optional pricing charges after the consumer has purchased or indicated a desire to purchase the product.

Aug 15, 2024 · In July, California’s new drip pricing law went into effect and in August the federal government announced further proposed rules into junk fees and subscription services.

Drip pricing is a technique of advertising one (usually low, low, low) price for a product or service then “dripping” in extra costs or charges during the transaction that can significantly bump up the final amount. The trick, for the seller, is adding the extra fees without scaring off the buyer.