How YouTube creators are pitching brands on reaching Gen Z with long-term partnerships
At Spotter’s creator upfront event, YouTubers pitched themselves not just as influencers, but as full-fledged content networks brands can tap into.
Mr. Beast Plans Content Expansion as Top YouTube Creators Make Their Pitch to Advertisers
At a Spotter Showcase event Thursday evening, Mr. Beast, Dude Perfect, The Try Guys, Kinigra Deon and other creators ...
YouTubers pitch fan obsession with their lives as a secret weapon for marketers
At a Spotter pitch event for YouTubers, creators told marketers their deeply loyal fan bases make them the perfect ...
Mr. Beast and others court CMOs
SoftBank-backed startup Spotter is hosting a first-of-its-kind showcase dedicated to fostering partnerships between YouTube personalities and advertisers, per AdWeek.
The Information6d
Why a 30-Year-Old Magazine Is Embracing Creators
Traditional media outlets are dealing with the rise of AI summaries on sites like Google and the popularity of chatbots, ...
Top YouTube Creators Plan to Woo Madison Avenue by Showcasing the New Appointment TV
Spotter Showcase host Samir Chaudry tells TheWrap how creator content on YouTube has become the new appointment TV.
Kenya Sade Remembers Her Roots with Raul Gil on Altas Horas
Introduction In a captivating moment on the Brazilian television show Altas Horas, Kenya Sade brought nostalgia to the forefront by reminiscing about her childhood experience on Raul Gil's popular ...