The US media brands which are the most reliant on advertising may see revenue declines of up to 4% as tariffs bite, according to a report by Citi Research.

Explores the opportunities in Gen AI to amplify human creativity in advertising, in partnership with TikTok. Generative AI makes adapting campaigns for different markets easier by tweaking the ...

Apple’s annual “Shot on iPhone” Lunar New Year campaign film tells a personal story of a young girl’s journey teased by classmates as "Garlic Nose" against the backdrop of a hyper-idealized, ...

A focus on reducing price elasticity can lead to revenue and profit growth even under economic pressures. Pricing is key to the argument for brand-building investment, with profit effects reframing ...

Time to push the conversation once again to the forefront. White Ribbon's focus is systemic & societal issues leading to gender-based violence and toxic masculinity and identifying actionable steps ...

In Pakistan, women empowerment often narrows to rights-advocacy, missing underlying issues. Lifebuoy's approach went beyond, addressing core problems. Recognizing the dire lack of role models due to ...

Durex addressed Pakistani consumers' discomfort in purchasing contraceptives by utilizing Daraz and Pandamart. Our e-commerce-centric campaign maximized each platform's strengths to boost awareness ...

Construction is the UK's deadliest industry, losing 2 workers every day. This has nothing to do with the physical dangers of the job. It's because of suicide. The problem was that Construction's macho ...

In a category where interest is driven by product innovation, repositioning a classic dessert as the hottest item to bring to your holiday parties was a challenging ambition. While desserts represent ...

In a world where marketing dollars are often scarce, our "Marzi se Manzil Tak" campaign for foodpanda stands out as a beacon of effectiveness and ingenuity. We managed to make foodpanda riders ...

Holistic Inclusivity: KFC Pakistan's approach spans education and workforce integration, with over 250 deaf team members and partnerships providing cutting-edge education to 2100+ deaf students. Sales ...

Mucinex has slowly been losing market-share to store-brand products. As Millennials and Gen Zs are twice as likely to switch to store-brand OTC products as 55+ consumers, Mucinex needed to ...