As it looks to move away from being a boots-driven brand, Dr Martens has announced a growth strategy which will see a new ...

Let’s break down the four steps to becoming an effective marketer, from being simply aware of marketing to putting the ...

Puma’s increased its marketing investment and focused on elevating its brand in order to reach a younger consumer. How ...

There is a significant role for marketing in any organisation seeking growth, but only if allowed to flex its strategic ...

Marketing Week’s weekly round-up of the technology stories that impact the marketing sector: from AI to martech, regulation ...

As BrewDog undergoes a “refresh”, YouGov BrandIndex data finds all the brewer’s brand health metrics have declined notably ...

Trainline’s Jo McClintock explains how strategic thinking positions marketers as the “active enablers” in business.

Almost two-thirds of B2B marketers say their marketing strategy is “incomplete” without influencers, according to LinkedIn ...

Arguing marketers are increasingly being seen as “growth architects”, CMO John Rudaizky believes it’s time to reimagine the ...

With Cannes Lions fast approaching, creativity is high on the agenda. But for marketers looking to explain its impact to a ...

The club’s managing director and head of commercial partnerships discuss how a distinct partnership strategy can help propel ...

Marketers who crave ESG narratives about doing social good should focus on how profitable businesses keep people employed and ...