In the latest development of a five-year long journey, Google has abandoned plans to introduce a third-party cookie opt-out ...

Marketing Week’s weekly round-up of the technology stories that impact the marketing sector: from AI to martech, regulation ...

Marketers discuss how to make the case for brand investment by hypothesising, choosing the right metrics and building ...

Looking to address its awareness problem among younger consumers, Original Source has produced its first campaign since 2019.

As Musk alleges “paid” protestors are opposing his work with DOGE, Tesla’s CFO recognises “unwanted hostility” is harming the ...

With Guinness becoming the official beer partner of the Premier League, as well as it’s partnership with Six Nations, how do ...

Some 60.5% of marketers say their organisation has an effectiveness skills gap - the biggest marketing skills gap cited by ...

As well as concerns about the context in which advertising may appear, the shift away from news brands as a platform to ...

Just 2.9% of marketers say their business is increasingly using AI to recruit, opting to use the tech in their search for ...

Forget the ‘silver bullet’ solutions promising confidence quick fixes, developing true self-belief requires deeper work.

Are marketers underestimating the practice, strategic skill and training needed to craft an effective agency brief?

In the latest episode, we explore why mothers are being pushed out of the workforce in increasing numbers, from the rollback ...