Marketing Week28m
‘From functional to emotional’: Uber Eats on ‘moving beyond the rational’ to stand out
Coming to mind in emotional moments is the key goal of Uber Eat’s new brand platform, as the business looks to differentiate ...
Marketing Week7h
Women’s sport viewership grew in 2024 but total hours watched drops, data suggests
Women’s sport in the UK, excluding global tournaments, achieved its highest viewership level ever in 2024, according to Women ...
Marketing Week14h
Disney+ price hikes help boost revenue despite drop in subscriptions
Despite losing over half a million subscribers in the past three months, Disney’s streaming arm remains profitable.
Marketing Week18h
‘Context had shifted’: Parkinson’s UK on the ‘energetic’ flex behind its rebrand
The charity has refreshed its brand as part of a strategic switch away from raising brand awareness towards campaigning for ...
Marketing Week17h
The Week in Tech: Google’s AI investment soars and Snap profits off TikTok uncertainty
Marketing Week’s weekly round-up of the technology stories that impact the marketing sector: from AI to martech, regulation ...
Marketing Week16h
Spotify cuts marketing spend pledging focus on ‘accelerated execution’
CEO Daniel Ek says Spotify will invest in experiences via its video function, as the streaming giant looks to “set the pace, ...