Discover how modern Marketing Mix Modeling (MMM) can transform economic disruptions into strategic opportunities, helping ...

Over the last year, night markets have officially been woven into the zeitgeist—and the experiential marketing industry. One ...

After implementing a genAI shopping tool, mattress brand PlushBeds experienced increased conversions and better SEO rankings.

In lieu of reacting in a knee-jerk fashion to each perceived threat, Forrester suggests the following advice for B2B ...

Marketers looking to drive more social commerce revenue should lean into discounts for social offers, craft visually ...

Marketers looking to drive more social commerce revenue should lean into discounts for social offers, craft visually appealing posts that resonate with their audience and sprinkle a little humor into ...

New research has found that the vast majority of marketers—88 percent—are planning to increase the time, resources and budget allocated to lead generation in the coming months.

Ideas, trends and forthcoming formats that marketers can take away from CES 2020.

“Act your age” is an admonishment typically leveled at kids. But pain relief brand Aspercreme is using it as a rallying cry for its core audience of baby boomers.

is helping HP improve the company’s B2B targeting and segmentation.