Brands are exploring Substack as an alternative to algorithm-driven platforms. What can marketers take away from how they are ...

Customer service was one of the earliest functions to yield tangible applications for generative AI. From summarising cases behind the scenes and assisting agents on the fly to directly interfacing ...

That was one of the key takeaways from day one of Brighton SEO’s annual gathering of search experts. The conclusion was not that any one factor (say, GenAI, or TikTok) has single-handedly ‘upended’ ...

TikTok has announced a dedicated ad offering for automotive: Automotive Ads. Can it help automotive brands, and what should they bear in mind before investing in the new format? TikTok has made ...