BYU Cougars' Richie Saunders inks NIL deal with family-founded Ore-Ida
BYU Cougars forward Richie Saunders ' latest NIL opportunity pays homage to a unique family story. In the 1950s, Saunders' ...
BYU’s Richie Saunders just signed a new NIL deal. And there could be something in it for you
Richie Saunders has parlayed his family’s unique tie to the Tater Tot market into a new NIL deal — and it could pay off for ...
BYU Star Whose Great-Grandfather Invented Tater Tots Lands Perfect NIL Deal
BYU star Richie Saunders has turned plenty of heads with his accomplishments on the court, but he's also garnered a ton of ...
Napoleon Dynamite sits courtside to cheer "Tot King" March Madness star in Sweet 16
The college basketball 'Tot King' had a legendary tater tot connoisseur in attendance for a massive Sweet 16 matchup.
Athlon Sports3d
BYU's Richie Saunders’ NIL deal with Ore-Ida has a legendary backstory
The NIL deal isn’t just a historical nod—it ... “We’re teaming up with basketball hotshot Richie Saunders, the great-grandson of Ore-Ida founder and inventor of Tater Tots, to give ...
Meet BYU's Richie Saunders, the Tater Tot heir with an Ore-Ida NIL deal
Junior guard Richie Saunders is related to someone famous: his great-grandfather, F. "Nephi" Griggs is credited with ...
Jump on the tot train! BYU's Richie Saunders becomes tater tot king on way to Sweet 16
BYU is both winning and carb-loading thanks to Cougars star Richie Saunders and his family connection to a potato empire.
BYU March Madness star has incredible NIL deal
Madness star for the BYU Cougars has an absolutely incredible NIL deal, it was revealed this week during their game.
BYU Basketball draws hilarious piece from The Onion before Sweet 16 matchup
As BYU prepares for a Sweet 16 matchup with Alabama, the Cougars' popularity has surged to a recent high. From Kevin Young's ...
March Madness Gets Crispy: Ore-Ida Teases 'Richie’s Tater Shots'
As BYU advances to the Sweet 16, Ore-Ida is going all in with a campaign that blends basketball history, family heritage, and ...
Saturday Down South8d
BYU’s Richie Saunders dubbed ‘Tot King’ thanks to unique NIL deal
BYU star Richie Saunders is being dubbed the 'Tot King' as he was offered a unique NIL deal that not any other college ...
BYU’s Richie Saunders, great-grandson of Ore-Ida founder, inks March Madness tater tots deal
Richie Saunders, Tot King. BYU’s leading scorer has signed a sponsorship agreement with Ore-Ida, the frozen food company his ...