BYU is both winning and carb-loading thanks to Cougars star Richie Saunders and his family connection to a potato empire.

In the 1950s, Saunders' great-grandfather Francis Nephi Grigg (as well as his brother) co-founded frozen foods company ...

BYU star Richie Saunders has turned plenty of heads with his accomplishments on the court, but he's also garnered a ton of ...

Richie Saunders has parlayed his family’s unique tie to the Tater Tot market into a new NIL deal — and it could pay off for ...

As BYU advances to the Sweet 16, Ore-Ida is going all in with a campaign that blends basketball history, family heritage, and crispy fanfare.

Richie Saunders, Tot King. BYU’s leading scorer has signed a sponsorship agreement with Ore-Ida, the frozen food company his ...

BYU's Richie Saunders isn’t just a rising star on the basketball court—he’s also part of a legacy that’s deeply ingrained in American food history.  Thanks to ...

Saunders' great-grandfather, Francis Nephi Grigg, was one of 13 siblings and worked on a potato farm while growing up in eastern Oregon near the Idaho border, the Salt Lake Tribune reported. His ...

The NIL deal isn’t just a historical nod—it ... “We’re teaming up with basketball hotshot Richie Saunders, the great-grandson of Ore-Ida founder and inventor of Tater Tots, to give ...

Madness star for the BYU Cougars has an absolutely incredible NIL deal, it was revealed this week during their game.

BYU star Richie Saunders is being dubbed the 'Tot King' as he was offered a unique NIL deal that not any other college ...

Junior guard Richie Saunders is related to someone famous: his great-grandfather, F. "Nephi" Griggs is credited with ...