Roblox has partnered with Google to expand its immersive advertising efforts, including its rewarded video ads product.

The company boasts that the new Rewarded Video ads show higher engagement than regular advertising, with a completion rate between 80-90%. Roblox says users who trialled the system "saw the value" in watching ads for rewards such as power-ups or in-game currency.

Available programmatically, full-screen 30-second ads reward users with in-game benefits and have an average completion rate of over 80%.