Pepsi is buying Poppi, the prebiotic soda sued last year for alleged deceitful marketing. PepsiCo announced on Monday that it has entered into an agreement to purchase Poppi for $1.95 billion,

PepsiCo. has agreed to purchase popular prebiotic soda brand Poppi for a net price of $1.65 billion, the beverage company announced.

PepsiCo’s Poppi acquisition proves just how rewarding disrupting traditional categories and building a strong brand can be, even in highly competitive spaces.