The men’s basketball NCAA Tournament is famous for bringing players’ unusual stories to broader attention. And in an era ...

Saunders’ great-grandfather, F. Nephi Grigg, founded Ore-Ida along with his brother Golden T. Grigg in 1952. The brothers ...

BYU basketball's Richie Saunders' connection to Tater Tots explained Richie Saunders, BYU's star player who lit up the scoreboard against Wisconsin on Saturday, is the great-grandson of one of the ...

The college basketball 'Tot King' had a legendary tater tot connoisseur in attendance for a massive Sweet 16 matchup.

Jon Heder, best known for playing Napoleon Dynamite, returned to his roots Thursday night, sitting courtside at BYU’s Sweet ...

Napoleon Dynamite is at BYU's Sweet 16 game against Alabama, serving tater tots, in the crossover event of the year.

Actor Jon Heder, best known for his iconic role as Napoleon Dynamite, brought a bit of his quirky charm to BYU’s Sweet 16 ...

As BYU advances to the Sweet 16, Ore-Ida is going all in with a campaign that blends basketball history, family heritage, and crispy fanfare.

Ore-Ida ceremonially changed its name to Ore-Richie for the length ... Credit: AP/David Zalubowski It also celebrates the ...

BYU is both winning and carb-loading thanks to Cougars star Richie Saunders and his family connection to a potato empire.

"Nephi" Griggs is credited with inventing the Tater Tot. You might know Griggs as the co-founder of Ore-Ida Foods, makers of said Tater Tots. So it's no surprise that Saunders got an NIL deal from ...

Richie Saunders has parlayed his family’s unique tie to the Tater Tot market into a new NIL deal — and it could pay off for basketball fans. Under the deal, Ore-Ida Potatoes will give away free Tater ...