BYU has become the tot of the town during March Madness as it reached the Sweet 16 for the first time since Jimmer Fredette ...

Richie Saunders expected to get a lot of questions as the BYU men's basketball team opened its time in the NCAA's East regional semifinals Wednesday, but maybe not so many about tater tots.

BYU’s Richie Saunders on how the viral NIL deal came together. The post How a Viral Tater Tots NIL Deal Took Over BYU Men’s ...

BYU star Richie Saunders has turned plenty of heads with his accomplishments on the court, but he's also garnered a ton of ...

To celebrate Richie Saunders' amazing performance in the NCAA Tournament thus far, Ore-Ida has a tasty promotion ...

Richie Saunders, Tot King. BYU’s leading scorer has signed a sponsorship agreement with Ore-Ida, the frozen food company his ...

Madness is in full swing. I think we’ve watched at least a dozen men’s basketball games in the past few weeks. I don’t watch ...

Jett Elad is standing up to the NCAA, and his battle could have major implications for the future of NIL deals. The Rutgers ...

After BYU's first-round victory over VCU in the NCAA Tournament earlier in March, Cougars players in the postgame locker room started up a tater tots chant, whi ...

BYU's Richie Saunders isn’t just a rising star on the basketball court—he’s also part of a legacy that’s deeply ingrained in American food history.  Thanks to ...

JJ Watt says he's boycotting Tater Tots for the next 48 hours after Wisconsin basketball's loss to BYU in March Madness. Here ...