BYU’s Richie Saunders becomes tater tot king on way to Sweet 16
BYU has become the tot of the town during March Madness as it reached the Sweet 16 for the first time since Jimmer Fredette ...
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Starch madness: Can 'tater tot heir,' BYU men's basketball slow down high-octane Alabama
Richie Saunders expected to get a lot of questions as the BYU men's basketball team opened its time in the NCAA's East regional semifinals Wednesday, but maybe not so many about tater tots.
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How a Viral Tater Tots NIL Deal Took Over BYU Men’s Basketball
BYU’s Richie Saunders on how the viral NIL deal came together. The post How a Viral Tater Tots NIL Deal Took Over BYU Men’s ...
BYU Star Whose Great-Grandfather Invented Tater Tots Lands Perfect NIL Deal
BYU star Richie Saunders has turned plenty of heads with his accomplishments on the court, but he's also garnered a ton of ...
Ore-Ida Will Give Out Free Tater Tots in Honor of Star BYU Athlete Whose Great-Grandfather Founded Brand
To celebrate Richie Saunders' amazing performance in the NCAA Tournament thus far, Ore-Ida has a tasty promotion ...
BYU’s Richie Saunders, great-grandson of Ore-Ida founder, inks March Madness tater tots deal
Richie Saunders, Tot King. BYU’s leading scorer has signed a sponsorship agreement with Ore-Ida, the frozen food company his ...
My great grandfather invented iconic American snack worth $1.5 billion and now I’m out to win March Madness
Who doesn’t enjoy Tater Tots? Believe it or not, the iconic American snack has been given a spotlight during the NCAA ...
Coeur d'Alene Press13h
March Madness and spring fever are here
Madness is in full swing. I think we’ve watched at least a dozen men’s basketball games in the past few weeks. I don’t watch ...