As March Madness tips off, brands are racing to capitalize on the tournament spotlight—inking Name, Image and Likeness (NIL) ...

Madness star for the BYU Cougars has an absolutely incredible NIL deal, it was revealed this week during their game.

BYU is moving on in the NCAA Tournament. The Cougars controlled VCU in the second half on their way to an 80-71 victory. Social media was buzzing after BYU's fi ...

The Drake Bulldogs pulled off an upset Thursday night, toppling the No. 6 seed Missouri Tigers. Bulldogs guard Bennett Stirtz scored 21 points and Tavion Banks put up 15 points of his own while ...

Johnell Davis’ 3-pointer with 1:43 to go was the biggest shot, pushing the difference to four as part of an 11-2 burst. Jonas ...

Tater Tots for all! Fans of the delectable treat were surely rooting for No. 6-seeded BYU on Thursday after Ore-Ida announced ...

Only in America, and only during the NCAA Tournament, can you find this kind of a story. A few weeks ago it was discovered ...

During last week’s Big 12 Tournament, the announcers revealed Richie Saunders’ great grandfather invented tater tots. F.

Saunders' great-grandfather, Francis Nephi Grigg, was one of 13 siblings and worked on a potato farm while growing up in eastern Oregon near the Idaho border, the Salt Lake Tribune reported. His ...

BYU star Richie Saunders is being dubbed the 'Tot King' as he was offered a unique NIL deal that not any other college ...

Junior guard Richie Saunders is related to someone famous: his great-grandfather, F. "Nephi" Griggs is credited with ...

Richie Saunders has parlayed his family’s unique tie to the Tater Tot market into a new NIL deal — and it could pay off for ...