Taking a page from social media, marketers increasingly taunt competitors by name to vie for young consumers’ attentions.

Vrbo recently targeted Airbnb with billboards, calling itself the "hotter, cooler" alternative. Airbnb’s CEO responded by mocking the ad on Instagram.

PepsiCo has struck a deal to buy US prebiotic soda brand Poppi for $1.95bn. The announcement of the transaction today (17 ...

The LEGO Group and The Pokémon Company have announced a multi-year partnership to release LEGO Pokémon sets starting in 2026.

So what exactly is prebiotic soda? The main selling point for all of these products is that they contain an added boost of ...

Olipop CEO, Ben Goodwin, joins Cheddar to discuss its recent $50M funding round and why other prebiotic soda company's ...

Olipop offers a variety of prebiotic sodas, ranging from the tropical to the more traditionally soda-like. Here's the flavor we think you should steer clear of.

Poppi is a “Shark Tank” success story made with prebiotics and fruit juice that touts itself as a healthier alternative to traditional sodas.

Dotdash Meredith (DDM) has hired Jim Lawson to run its ad tech division D/Cipher. Plus, can Target become a true advertising ...

PepsiCo tries to shake off recent market challenges with a revamped better-for-you portfolio, acquiring Siete Foods, Sabra ...

On March 17, PepsiCo, Inc. announced that it had reached a deal to acquire prebiotic soda brand Poppi for a net purchase ...

Meanwhile, Coca-Cola launched its own line of prebiotic drinks, Simply Pop, to compete with those already on the market. Made ...