The argument was that HBO was a brand for elites and would turn off “everyday” people who didn’t worship at the altar of ...

In its latest rebrand, HBO has brought back the 'HBO Max' name, and leaned into the chaos by poking fun at itself online.

The rebranding follows a broader strategic realignment at WBD, which the company says has helped reverse streaming losses by nearly $3 billion over two years and add 22 million subscribers globally in ...

Warner Bros. Discovery will revert the name of its streaming service to the original HBO Max, which says a lot about how much ...

WBD’s streaming service ‘Max’ is ‘HBO Max’ again, and the internet mocked the seemingly pointless change with memes.

Max, the Warner Bros. Discovery’s premier streaming platform, will be rebranded HBO Max, leveraging the HBO content branding.

NEW YORK (AP) — HBO is returning — at least in a name. Warner Bros. Discovery said Wednesday that it was rebranding its streaming service as HBO Max this summer, instead of the current Max.

The branding saga of the name of HBO Max offers a clear lesson for marketers: when a rename threatens familiarity, ...

Discovery beat a resolute retreat yesterday from the controversial decision to cut “HBO” from the name of the HBO Max ...

Actor and comedian Tim Meadows had arguably the best response to Warner Bros. Discovery bringing back HBO Max.

Warner Bros. Discovery will rename its streaming service Max back to HBO Max this summer, recognizing the strength of the HBO ...