Warner Bros. Discovery WBD launched HBO Max in May 2020. On Wednesday, nearly five years later, the company announced it was ...

The name Max has, not a moment too soon, gotten the axe. A little more than two years after lopping “HBO” off of the streamer ...

WBD CEO David Zaslav announced the move, with the company declaring, "no consumer today is saying they want more content, but ...

Discovery beat a resolute retreat yesterday from the controversial decision to cut “HBO” from the name of the HBO Max ...

DC Comics fans are well aware of the comic publisher's Trinity- Batman, Superman, and Wonder Woman- but WB CEO David Zaslav says the DCU has four pillars.

Max, the Warner Bros. Discovery’s premier streaming platform, will be rebranded HBO Max, leveraging the HBO content branding.

It hasn't been easy trying to continue Tucker and Dale's story, and Warner Bros. Discovery's merger sure didn't help matters.

We’re not quite there yet, but it sure feels imminent.

Warner Bros. Discovery CEO David Zaslav believes "this is the strongest HBO has ever been," with a cultural grip reminiscent ...

Max has announced that the streaming service will revert to its old name "HBO Max." Executives say they're going for quality over quantity.

The branding saga of the name of HBO Max offers a clear lesson for marketers: when a rename threatens familiarity, ...