The price of talent is spiking to record amounts -- again -- now with hundreds of millions at stake in college hoops' ...

Duke, Kentucky and North Carolina are part of the 10 men's college basketball teams spending at least $10 million on NIL ...

The introduction of Name, Image, and Likeness (NIL) deals drastically changed the landscape of college basketball. These ...

Tom Izzo has never been one to hold back. And as college basketball spins faster in the era of NIL and the transfer portal, ...

The College Basketball Crown is set to unveil a hefty $500,000 NIL endorsement opportunity. John Fanta spoke to three ...

With Name, Image, and Likeness (NIL) deals, college basketball’s landscape has shifted dramatically. Top players now earn ...

In a landmark decision for college athletics, a California judge is preparing to settle former ASU swimmer Grant House's ...

The line between college hoops and professional basketball is blurring fast—and the numbers prove it. As the 2025-26 season ...

The Cornhuskers won the inaugural College Basketball Crown over the Knights, who will receive $100,000 in NIL funds ...

Copyright 2025 The Associated Press. All Rights Reserved. Copyright 2025 The Associated Press. All Rights Reserved. UConn players from left, Azzi Fudd, Ashlynn Shade ...

The College Basketball Crown just rose to another level heading into the inaugural year of the tournament, with big news dropping on Tuesday. The 16-team tournament, which features a combined 11 ...

NIL deals will follow many of them to the ... second half against UNC Greensboro in the first round of the NCAA college basketball tournament Saturday, March 22, 2025, in Los Angeles.