When you think of the clean girl aesthetic you think effortlessly chic and very minimal without lots of bold colors. These ...

The winter gloom might have you desperate to hunker down and start nesting, but in the spirit of minimalism, the Gen X crowd is pioneering a new activity: ‘lessting’. Here are all the latest ...

Shoe brand Veja's Brooklyn store by local studio Office JDY features lime-plaster walls and displays, exposed brickwork and an outdoor courtyard wrapped in red-coloured wood. The French footwear ...

Luckily, while a minimalist bedroom may sound difficult to create, it's not too overwhelming if you take it step-by-step. Here, we spoke to minimalism experts themselves about how they do it ...

Spring cleaning offers the opportunity to transform your office into a minimalist haven of productivity. With a clutter-free desk, organized shelves, and a serene environment that sparks ...

HUL will secure 90.5 per cent of Uprising Science, the parent company of Minimalist, through a combination of secondary buyouts and primary infusion, with plans to acquire the remaining 9.5 per ...

Five-year-old D2C brand Minimalist has been acquired by FMCG giant Hindustan Unilever at a valuation of Rs. 3,200 crore after HUL acquired a 90.5 percent stake in the business for Rs. 2,955 crore.

Hindustan Unilever acquired a 90.5% stake in D2C beauty brand Minimalist, valuing it at Rs 2955 crore. The transaction will complete by June. Minimalist, founded in 2018, saw an 86% revenue jump in ...

The acquisition of Minimalist is a significant step in capturing the growing demand for niche, premium beauty brands. India’s beauty market is becoming increasingly competitive, with focused brands ...