Diageo is trading its ownership of Cîroc Ultra-Premium Vodka in North America for a majority stake in Lobos 1707 Tequila, a ...

Diageo has swapped a majority share of Cîroc vodka, one of the brands at the centre of a legal dispute with rap mogul Sean Combs, for a tequila brand backed by basketball star LeBron James.

Diageo has traded the rights to its Cîroc vodka brand in North America for a majority share of LeBron James’ Lobos 1707 ...

Diageo benefits from its focus on improving productivity, coupled with a diversified footprint. It has entered into a ...

Diageo is forming a joint venture with California-based investment firm Main Street Advisors that will market the Cîroc vodka and Lobos 1707 Tequila brands moving forward. Under the deal, for which ...

Diddy's White Parties were defined by excess. As he heads to trial, the parties are now being examined through a new lens.

Soft drinks firm Franklin & Sons has announced its latest variant. The Apple and Pear soft drink, which is available to the ...

Liquor company Diageo and rapper Sean "Diddy" Combs joined forces in 2007 to market his Cîroc Ultra-Premium Vodka and ...

Yet somehow, through a combination of good luck and extreme wealth – Diddy became a billionaire in 2022 on the strength of his Cîroc vodka partnership – he managed to avoid the consequences ...