Asda has relaunched its Rollback pricing scheme online and in its stores as part of plans to attract more customers. The ...

For 2024, Aldi was crowned the UK’s cheapest supermarket of the year, after beating out its competition for 12 months ...

Asda has confirmed that it will slash the price of nearly 4,000 products at over 1,2000 stores from today (January 30).

Asda has reinstated its Rollback promotion, reducing prices on over 4,000 products both in-store and online by an average of ...

Asda brings back Rollback pricing in bid to reverse flagging fortunes - The supermarket, which saw sales fall in the run up ...

British supermarket group Asda on Thursday launched a major round of price cuts, with "a significant investment" its new boss ...

Asda has ended its Aldi and Lidl price match scheme, just a year after launching, as the supermarket focuses on its own prices, "not competitor comparisons".

Aldi has made a cheeky dig at Asda following the supermarket's announcement it was ending its Aldi-Lidl price match scheme. The scheme was launched in January 2024 with Asda being the first ...

Supermarkets Asda relaunches hunt for new CEO The company has been without a permanent CEO since the departure of Roger ...

With falling sales and new boss Allan Leighton saying the turnaround 'could take 3-5 years', what does the Leeds-based ...

It is “a great environment for stock-picking,” says Michael Buck, a portfolio manager and senior analyst at Driehaus Capital ...

Reinvigorating Customer Trust Rebuilding customer trust is a top priority. Leighton has announced a return to Asda’s roots, emphasizing everyday low prices and transparent promotions. A new marketing ...