Is Zomato's Eternal rebrand about expansion, or protecting its turf? Diversifying into quick commerce and B2B food supply gives it new revenue streams, but it also shields the company from the risks ...

Zomato's latest commercial features Dino Morea as a weather god, bringing a cool and relaxed vibe to the campaign.

Lotus Makhana set a new benchmark in the snacking industry with an extravagant product launch event held at Taj Santacruz (Mumbai) recently. The event was attended by top professionals from modern ...

Ranveer Allahbadia, better known as BeerBiceps, is one of India’s most prominent YouTubers, influencers, and entrepreneurs.

On the campaign's launch day, Zomato revealed the answer across its social media channels and outdoor ads to feature Dino ...

A single-judge bench of justice Manish Pitale directed the court receiver to file a report on whether Haji Ali Fresh Fruit Juices continued to use the “Haji Ali” name despite being directed not to ...

A name can mean everything—or nothing. When Zomato decided to rename its corporate entity to Eternal Ltd last week, the ...

From posting scenes of the OTT series Mirzapur with clever captions to clips of popular films, meme creators struck it rich ...

As the brands pitch their products on the show and the 'sharks' give them a try, you can have those same products delivered ...

Experts say that brands that communicate directly with their audience always work well. And who better to lead that effort ...

Here's a list of some famous brands that successfully rebranded themselves, like Indian billionaire, Deepinder Goyal's ...

As Zomato rebrands as Eternal to reflect its expansion beyond food delivery, Invezz examines how rebrands by giants like ...