Due to my job, I get to know about and hear from a number of "startups" on a daily basis. Every day, there are 50-odd pitches that land in my mailbox. I look at them. And then, almost always, all ...

As a result, an increasing number of advertisers are prioritising building CTV advertisement campaigns into their media ...

Quick-commerce startup Zepto has officially renamed its parent company from Kiranakart Technologies to Zepto—an identity realignment aimed at boosting brand recall and simplifying its ...

Zepto has received regulatory approval and changed ... will help create a better brand recall among stakeholders across the board. The move is similar to what its rivals have done in the past.

Zepto’s marketing was relentless, leaning into digital channels to hook young, tech-savvy urbanites. Meme-driven Instagram campaigns and influencer tie-ups made the brand edgy yet relatable.

Quick commerce unicorn Zepto has changed the name of its parent ... Aligning the parent entity's name with the company's brand is seen as an effort to boost brand recall among consumers and ...

Joey Jordison ’s family have shared the drummer’s original design of the Slipknot logo.

Zepto has now reportedly changed the name of its registered entity from Kiranakart Technologies Private Limited to Zepto ...

result-oriented campaigns for the brand. By combining technology, consumer insights and precision-led media strategies, Motivator aims to strengthen Zepto’s competitive edge in the rapidly ...