Meghan Markle has unveiled the rebranding of her lifestyle company, "As Ever", which supersedes her former company, American ...

YouTube has been slowly rolling out a new brand palette for a few months now, with the most notable change being a slightly new hue for its iconic logo. Eagle-eyed users have been pointing it out for ...

The Google logo is a prime example of a brand identity that has become iconic and instantly recognisable. The logo's bright primary colours and sleek design have become synonymous with the company.

Arrowheads signify forward thinking for specific brands but protection for others. Even something as familiar as a globe morphs from a map marker to an embodiment of global connectivity or ...

Depending on the application, the new logo may coexist alongside the current design. Mazda is hitting the refresh button on its branding for the first time in 28 years with a new logo, opting for ...

The aim of the data-powered offering is to identify consumers who are predicted to be in the market for a brand’s product or service within the next three months. Marketers can use Brand+ to ...

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They focused on the steps brands can take to keep their ads from appearing near content they deem out of bounds, whether it is misinformation or offensive speech. “In terms of brand safety ...

Larsen & Toubro Group (L&T) also made a debut in the sector, with brand value at $7.4 billion while Bajaj Group's brand value was up 23% to $6 billion. Mahindra Group has increased its brand value by ...

In an earlier article, I shared personal experiences about launching a parent brand after a merger. To recap, the initial work begins with a strategic review of your brand portfolio and brand ...

SINGAPORE - China’s BYD was the best-selling car brand in Singapore in 2024, with 6,191 units registered, beating out Japan’s Toyota and Germany’s BMW. This is the first time a Chinese ...

Advertisment With millions of devotees gathering from around the world, the Maha Kumbh Mela 2025 has become a prime opportunity for brands to connect with this vast audience. From opening ...