But the dynamics are different this time. The seven football-playing schools committed to the Pac-12 starting in 2026 have embraced a start-up mentality. If so inclined, they could schedule games ...

Goodbye, clean and traditional hardwood. Welcome, a court emblazoned with hundreds of XII logos that stretch from baseline to baseline and result in a polarizing look that is Louis Vuitton-like to ...

Ask any football fan, and they’ll probably tell you that their favourite logo in the sport is the one worn by the club they support. The best logos and badges form a huge part of the connection ...

The 2024 Big 12 football season's results were as confusing as can be toward the end of the year. Four teams tied at 7-2. The results can best be analyzed by considering each team's conference and ...

Judge's ruling could transform collegiate athletics with unprecedented revenue sharing and compensation structure for student ...

In a nail-biting finish, Florida clinches its 3rd national title with a 65-63 win over Houston, thanks to Walter Clayton ...

The Big 12 Conference last month unveiled a brand-new, aesthetically unique court for this year's basketball championships that is riddled with logos and brands in a stark contrast from the old ...

The College Football Playoff format seems to be in permanent flux, while the future of conference championship games may also be part of the discussion. In the Big 12 Conference, the football ...

Spring ball is getting underway across college football, and hope springs eternal for teams across the Big 12. The conference is the most upwardly mobile of the power leagues, and everyone will ...

Wisconsinites love to claim that the Vikings logo and color purple came from the home of the Packers, but definitive proof is ...

In 2022, the conference partnered with the clothing line Bathing Ape in a logo on the field at AT&T Stadium for the Big 12 football championship game, though that didn’t take up quite as much ...