Brand managers need 'Situational Awareness' similar to pilots. They should constantly scan market conditions, track internal ...

then a good social media goal alignment would be to increase brand awareness. For brand awareness, your social media strategy will need to focus on building a large but targeted following.

AI can be instrumental in building your brand and boosting awareness, but the right approach is critical. A custom GPT delivers tailored collateral based on your ethos, personality and unique ...

Shares of Luluemon Athletica Inc. fell after hours on Thursday after the athleisure-wear maker forecast full-year sales that ...

In the bustling world of marketing, businesses are constantly searching for innovative ways to stand out. One strategy that has stood the test of time is the use of promotional products. These ...

emphasizing the importance of having "elevated the brand" to reach "brand awareness all around the world," which will play a key role in reaching 2025 sales goals. "We doubled brand awareness in ...

We continue to focus on increasing our brand awareness, which remains low in nearly every market in which we operate,' CEO says As Lululemon Athletica Inc.'s full-year forecast sank shares on ...