Lululemon sales flagged in the Americas during 2024 and mounting headwinds, most especially in the U.S., challenge growth ...

Agency L&C turns Tiffany’s signature Pantone colour into a purpose-led campaign. Blue is one of the most soothing colors, a ...

Discover how a compelling brand narrative, crafted through strategic public relations, can build authentic connections with ...

Shares of Luluemon Athletica Inc. fell after hours on Thursday after the athleisure-wear maker forecast full-year sales that ...

In the bustling world of marketing, businesses are constantly searching for innovative ways to stand out. One strategy that has stood the test of time is the use of promotional products. These ...

The first few months of 2025 have seen a surge of M&A, particularly in the commerce and retail media category. But another deal caught my eye earlier this month, when the food-delivery app and ...

How do zero-click searches change the game for marketers? Does appearing in a SERP have any benefit beyond driving traffic?

The organic industry reached a record-breaking $70 billion in US sales in the last year, thanks in large part to the innovation, education and the scientific research driven by the Organic Trade ...

How a company allocates its media dollars between traditional and digital channels has a lot to do with the size of its media budget.

Minor Hotels International is unifying its eight hotel brands under a single "masterbrand," consolidating technology systems ...

In today’s hyper-targeted, always-on market, there is increasing pressure to prioritize immediate short-term sales results ...

Outdated YouTube strategies won’t cut it. Check out these updated expert tips for keeping your video content fresh and effective this year.