In today’s hyper-targeted, always-on market, there is increasing pressure to prioritize immediate short-term sales results ...

Shares of Luluemon Athletica Inc. fell after hours on Thursday after the athleisure-wear maker forecast full-year sales that ...

then a good social media goal alignment would be to increase brand awareness. For brand awareness, your social media strategy will need to focus on building a large but targeted following.

Businesses are constantly searching for innovative ways to stand out and connect with their target audience. One of the most ...

In the bustling world of marketing, businesses are constantly searching for innovative ways to stand out. One strategy that has stood the test of time is the use of promotional products. These ...

emphasizing the importance of having "elevated the brand" to reach "brand awareness all around the world," which will play a key role in reaching 2025 sales goals. "We doubled brand awareness in ...

We continue to focus on increasing our brand awareness, which remains low in nearly every market in which we operate,' CEO says As Lululemon Athletica Inc.'s full-year forecast sank shares on ...