Walgreens and Cooler Screens are suing each other after the pharmacy chain tried to get out of its contract with the company that installed refrigerator doors that can display digital ads.
Turns out putting everything behind locked glass and ad-covered screens does not create a welcoming shopping environment.
In a high-profile experiment, Walgreens (WBA) sought to modernize its stores by replacing traditional refrigerator doors with digital screens. The attempt failed. The pharmacy giant partnered with ...
At the turn of the decade, Walgreens had signed a contract with CoolerX to install 45,000 "smart doors" across hundreds of its US locations; now it's desperate to get rid of the displays altogether.
CoolerX replaced glass refrigerator doors with digital screens inside hundreds of Walgreens stores, but frequent glitches reportedly led Walgreens to attempt to exit its 10-year contract.
Cooler Screens shut down access to hundreds of the digitized fridge doors, which Walgreens claims affected sales.
Walgreens and Cooler Screens are suing each other after the pharmacy chain tried to get out of its contract with the company that installed refrigerator doors that can display digital ads. Arsen ...