The WAP site at http://holiday.jcp.mobi lets customers to browse the company’s gift assortment, find a local store and register for a wake-up call from JCPenney for ...

Nick's mobile site can be accessed at wap.nick.com and features kid-oriented content including pictures, flipbooks, polls and show and schedule information. "We are following our traditional linear TV ...

Mobile content from Thumbplay will be integrated within the MSN Mobile Web and WAP sites. Through Thumbplay's contextual integration on these sites, visitors can buy and download relevant ringtones, ...