Huddersfield's Hela Brands is working with London rapper AntsLive to officially launch UK streetwear label AVX, a sub-brand of iconic Avirex Dept.

Hela Brands is working with London rapper AntsLive to officially launch UK streetwear label AVX in Sheffield. Hela Brands has ...

Alfredo Cionti, President of Avirex, says: “The launch of AVX is a real milestone, bringing a new streetwear label with such heritage to the UK. Working with the team at Hela Brands to create ...

Hela Brands has worked with Avirex, a brand renowned for its high end and legendary aviator aesthetic, on the creation of AVX, bringing a more affordable label to the UK market. Having invested ...

Huddersfield-based Hela Brands is working with London rapper AntsLive to officially launch UK streetwear label AVX, a sub-brand of iconic Avirex Dept. Hela Brands has worked with Avirex ...