The $70 million effort acknowledges young consumers are sick of polarization and capitalizes on the growing fondness for maximalism.

Mars is reviewing everything but creative where it appears to be happy with Omnicom's BBDO and DDB. Adam&eveDDB is behind the wheel for this pleasingly bonkers effort for Twix, telling us that "two is ...

Twix has launched a new brand platform celebrating the “joy” of having it all. This initiative, which features a refreshed visual identity, is part of a $2 million (£1.54 million) ...

Two sweet treats, according to Twix. The Mars brand is leaning into its two-bar design with a new global brand platform, "Two ...

Twix has introduced its new global brand platform, ‘Two is more than one’. In a nod to the brand’s two-bar design, it ...

The new brand film, directed by Vedran Rupic, pulls on nostalgic cinema with a modern twist. It follows a high-speed car ...

Twix introduces its new global brand platform, ‘Two is more than one’. In a nod to the brand’s unique two bar design, it ...

A nostalgic 70s-style car chase takes an unexpected turn in adam&eveDDB’s decidedly odd new ad for Twix, which also ...

The confectionery giant’s chief brand officer, Rankin Carroll, reveals how Twix is shifting from division to abundance – and ...

James Martin has issued an update after his long-term cancer battle left him in "debilitating pain ... stay clear away from these (picks up a Twix bar) and stuff like that and maybe eat fish ...

these homemade Twix bars taste even better than store-bought. Who is Georgia Ellenwood, the Canadian heptathlete taking social media by storm? What we know about the closure and reopening of ...

Among the lunchtime dishes being reviewed are Twix bars and processed ham sandwiches and Golden Wonder crisps before going on to review a McDonald’s meal in their broad Glaswegian accents.