Set to launch later this spring, Mathieu has created three new fragrances in collaboration a master French perfumer.

Thankfully, many of the best 2025 perfume trends have a long-lasting appeal that can supersede the virality of TikTok.

TRA’s Brand Trust Report (BTR) 2025 has placed Dell as India’s ‘most trusted brand’ for the sixth consecutive year. Apple ...

Want your hair to smell amazing all day? PureWow editors test the 13 best hair perfumes in the market, from Gisou to Rare ...

From discovery sets to flexible returns, niche names to premium designer perfumes - here's how to make sure you love your ...

Sephora started as a perfume shop in France and grew into a giant beauty chain over its 55-year history. Here's how Sephora ...

The beauty brand offers a glimpse into what today’s tweens care about, and what it takes to win them over. Like clockwork, ...

A handful of new, captivating men's fragrances by names like Dior and Hermès offer a stronger take on category leads. Here's ...

We then ranked the remaining companies by overall satisfaction rating. Once we determined our picks for the top five brands, the ConsumerAffairs research team compared models and picked one ...

The Pink Pepper perfume is part of the Marks and Spencer Discover collection. Prices start from just £6 for a handy 30ml bottle (perfect for on-the-go top-ups) or a larger 100ml bottle for £10.

Perfume fans are snapping up Molton Brown perfumes for £2.50 a bottle in a discovery set deal. The Eau de Parfum Fragrance Discovery Set on Fenwick is £25 and contains 15ml worth of the brands ...

Some Swedish brands and innovations are known around the world without most people knowing that they're Swedish. A really old Swedish innovation and a staple in many toolboxes, the adjustable spanner ...