Video Exclusion List and Profile Feed Exclusion List – giving brands more power to block specific videos and user profiles ...

TikTok is throwing down the gauntlet on Google’s monopoly over internet search. The changes They’ve rolled out a new feature ...

TikTok advertising confidence continues to erode. New data shows double-digit CPM declines and significant budget shifts to Meta's platforms.

Below, I will highlight the effects of a TikTok ban on 170 million monthly active users in the U.S. Some of the implications: ...

BeReal is officially launching ads in the U.S., following through with goals previously set by its new owner at a time when ...

TikTok's U.S. public policy chief, Michael Beckerman, a key figure in its fight against a U.S. government ban, plans to leave ...

NEW YORK - Integral Ad Science (Nasdaq: IAS), a global media measurement and optimization platform with a robust 78.5% gross profit margin, has introduced new features for TikTok advertisers aimed ...

Trump on Wednesday said an agreement on TikTok remains "on the table," even as his trade policy appears to be pushing Beijing ...

TikTok's Video Exclusion Lists and Profile Feed Exclusion Lists give advertisers more control over where their ads appear. Zefr layers on real-time, AI-driven exclusion capabilities, ensuring ...