The proliferation of storytelling by and on behalf of brands can serve many purposes.  One more powerful purpose among them is the ability to communicate brand values and social impact. At the ...

Jordan Brand CMO Caitlin Sargent sees the NBA All-Star Game as a key event for building culture and community, and honoring ...

When organizations prioritize a clear purpose over profit, they have a positive influence on consumers and stakeholders of ...

The face with the inimitable spectacles is still everywhere: in graffiti, children’s fancy-dress costumes, at protest marches ...

Some retailers have walked back supplier programs intended to address the additional hurdles that Black and minority founders ...

Forget the era of hyper-polished influencers and #sponsored saturation, brands have found a new, more authentic voice: their ...