Having worked extensively in brand strategy, consumer engagement, and multicultural marketing, I’ve seen firsthand how trust ...

Branded is a weekly column devoted to the intersection of marketing, business, design, and culture.

Authentic advocacy is everything, and generating it starts with internal operations and authentic brand building.

Author Kevin Evers exclusively spoke to Us Weekly about his new book, 'There Is Nothing Like This: The Strategic Genius of Taylor Swift' ...

When Jamba chief brand officer Nathan Louer was first learning about the brand, he sought a lot of input from cofounder Linda Olds, who still owns 11 stores in California. She told him that Jamba used ...

Of the five bow brands mentioned in this article, a PSE is the only brand I've never hunted ... technologies are incredible, what really matters is how the bow feels in your hand the first time ...

Acquiring companies must weigh the strategic risks and merits of discarding a well-known brand, especially during M&A. After ...

Loftie, a maker of alarm clocks and lamps, informed customers via email that a new launch is delayed owing to the increased ...

Beyoncé has undoubtedly put a renewed spotlight on Black country artists, the genre as a whole and its culture and fashion. One Beyoncé fan and Black business owner says she hopes fans start to ...

Liv Tyler Details "Shock" of Discovering Steven Tyler Was Her Dad at Age 11 ...