"The first-of-its-kind campaign, which sparked a global phenomenon by swapping iconic Coca-Cola logos for personalised names, ...
Coca-Cola launched what was to become one its most successful branding campaigns. 'Share a Coke' saw the Coca-Cola logo ...
Coca-Cola, the global giant known ... and Double Cheeseburger explained The Coca Cola logo might seem like just a fancy ...
The campaign encouraged customers to connect with friends and loved ones by turning the brand’s bottles and cans into personalized keepsakes and replacing the logo with popular first names.
In the book "For God, Country and Coca-Cola," Mark Pendergrast tells the story of how Fanta came to be. It started in 1923, when Robert Woodruff was elected president of The Coca-Cola Company.