Justin Timberlake donned a lime costume and transformed into the character of "Rick 'Sour' Vane," all to market his Sauza 901 tequila. Not everyone knows Sauza 901 is Timberlake's brand - 901 is ...

the taste of tequila still comes through. That's where the salt and lime practice comes in. The salt helps to numb the taste buds while the lime's tartness neutralizes the harsh finish.