A completely new Rolex, the most complicated wristwatch ever made, pieces that survive impacts of 10,000 g’s, and “magic ...

Of all the countries that expected to be immune to President Trump’s tariffs, Switzerland was at the top of the list. The ...

At the biggest watch event of the year, everyone from Rolex and Cartier to Tudor and IWC debuted their latest and greatest ...

It’s rare for a fashion house to compete with Swiss watchmakers in the credibility stakes. Frédéric Grangié, president of ...

Wednesday’s so-called “Liberation Day” unveiled sweeping tariffs that left the world stunned. Founders are now trying to ...

Rolex prices could increase for the second time in 2025 as Donald Trump's tariffs on Switzerland affect luxury watch brands.

President Trump rolled out new tariffs on April 2 aimed at easing trade imbalances. Here's which products could become more ...

Swiss watch seller Sacha Davidoff was scrambling on Thursday to understand what new U.S. tariffs on Switzerland announced by ...

Watches and Wonder is feeling more like Davos for the Swiss watch industry today as executives from the world’s biggest ...

An ultra-light diving watch, Formula 1-inspired timepieces and the world’s “most complicated” wristwatch are among the ...

The secretive Swiss watchmaker has just launched the Oyster Perpetual Land-Dweller, but offered a sneak peek into its ...