There now are eight brands selling more than $1 billion each year. Experts say it means big brands are getting bigger and ...

"Savvy buyers looking for value—and availability—will quickly pivot to secondhand," one Rolex watch dealer told Fortune.

Swatch, the iconic Swiss watch brand, has made a bold statement in the Asia-Pacific region with the grand opening of its ...

In a global exclusive, WIRED went inside TAG Heuer's Swiss factory to see exactly how the brand has brought back its classic ...

Add in the fact that it is powered by a Mido-branded automatic movement produced by fellow Swatch Group brand ETA, the gold standard of watch movements, and the $1,340 price tag starts to look like an ...

April's upcoming lunar event was an excellent excuse for the MoonSwatch to embrace a bold and surging watch color.

It’s a clear win for the new Mission To The Pink Moonphase, then, the 30 th Moonswatch in the line-up, the collab between ...

It's the watch fair where the likes of Rolex, TAG Heuer and Cartier all drop new watches. Yeah, now you're interested ...

Swiss watch seller Sacha Davidoff was scrambling on Thursday to understand what new U.S. tariffs on Switzerland announced by ...

An ultra-light diving watch, Formula 1-inspired timepieces and the world’s “most complicated” wristwatch are among the ...

Cruising around London on a massive pink bus is just another day in the office for Ed Sheeran. Part of the promo tour for ...