"Savvy buyers looking for value—and availability—will quickly pivot to secondhand," one Rolex watch dealer told Fortune.

In a global exclusive, WIRED went inside TAG Heuer's Swiss factory to see exactly how the brand has brought back its classic ...

Swiss watch seller Sacha Davidoff was scrambling on Thursday to understand what new U.S. tariffs on Switzerland announced by ...

Swatch, the iconic Swiss watch brand, has made a bold statement in the Asia-Pacific region with the grand opening of its world's largest flagship store at One Bangkok. Spanning over 600 square metres ...

An ultra-light diving watch, Formula 1-inspired timepieces and the world’s “most complicated” wristwatch are among the ...

Cruising around London on a massive pink bus is just another day in the office for Ed Sheeran. Part of the promo tour for ...

Since its inception, Swatch has represented a radically democratic design ideal: that you can have your cake and eat it too.

ZURICH] Switzerland may have expected to get off lightly from Donald Trump’s tariff salvo given its lighter touch approach to ...

What You Should Buy Next: The world of watches is wide and vast, not just because of styles, but also price points. If you ...

In local beauty brand Sigi Skin’s Sweet Sakura Collection, its Butter Glaze Lip Jelly ($32) gets a springtime makeover with a ...

It serves as both Tag Heuer’s ‘entry level’ watch [a steel 41mm Formula 1 Date will set you back £1,350] and an up-market one ...