Less than a month after the Speedmaster MoonSwatch 1965 drop, Swatch and OMEGA have once again expanded their MoonSwatch ...

Are we then to infer that the “X” represents a crown? Marking a momentous occasion, the MoonSwatch 1965 comes in a special commemorative box. Swatch Swatch Group owns Omega and Longines, which was the ...

Get Box + Papers, GQ's newsletter devoted to ... Now, exactly 60 years later, Omega and Swatch are commemorating the brand-making occasion with the new MoonSwatch 1965. No, they will never run ...

In today’s world of time displayed on cell phones, it is easy to take for granted that only a few decades back, that those of ...

Swatch Group AG is looking into a potential take-private of the Swiss watchmaker but it will “take time,” according to Chief ...

Following the release of the MoonSwatch 1965, OMEGA and Swatch have returned with another eclectic iteration of the MoonSwatch. The Mission to the Pink Moonphase pays tribute to April’s Pink ...

It only takes a brief glance at social media, let alone a trip to your local Swatch boutique, to ponder whether the launch of the MoonSwatch is going even vaguely to plan. Rewind a month and ...