Lady Gaga ’s newest album may tout her as the “Perfect Celebrity,” but the associated merchandise has stirred up legal ...

He started shaping surfboards with the logo that same year, and launched a Mayhem clothing brand around the logo shortly after. The company has used the logo for nearly 40 years on clothes and ...

Jason Day was looking for a new identity with his clothing, having spent his entire career with two of the most famous ...

In a surprising legal twist, surfboard shaper Matt Biolos is suing pop icon Lady Gaga over trademark infringement involving the name 'Mayhem.' This article delves into the details of the lawsuit, its ...

First Steps footage shown at CinemaCon has revealed a major Marvel Comics plot point about Sue Storm and Reed Richards. Plus, ...

Brand Faction has officially rebranded to Faction, and with the new era in full effect, the agency has also signed Hydralyte ...

Brand Faction, a leading sponsorship management, experiential and brand content agency, is celebrating its 15th anniversary ...

In a global exclusive, WIRED went inside TAG Heuer's Swiss factory to see exactly how the brand has brought back its classic ...

The lead investors behind RACER, a motorsports news source, recently announced they have acquired MAVTV and will rename the ...

Up until a few years ago, Woods appeared destined to wear the Swoosh forever. Outside of Michael Jordan, no recent athlete ...