Last year, four beauty brands—e.l.f., Dove, NYX, and CeraVe—all advertised in the Super Bowl. It was an unprecedented number, ...

A HUGELY iconic maker of sports cars is fearing for its future and desperately seeking answers from the government. Morgan ...

Brady’s ownership stake in CardVault, a premiere sports card and memorabilia retailer, will mark a new era for the company.

According to a new marketing report, the WNBA was the fastest-growing brand in professional sports in 2024. After years of ...

A new ad from the XX-XY Athletics brand titled "Real Girls Rock" in support of women's sports garnered over six million views across X over the week.

High-profile games and tournaments attract millions of viewers annually, providing an opportunity for brands to reach diverse and engaged audiences across both live and digital platforms.

Creator management company Whalar Group is launching Sixteenth Sports, a new talent division aimed at helping athletes become ...

A sports brand went viral on Monday and Tuesday after promoting an ad calling for the protection of women's sports. XX-XY Athletics founder and CEO Jennifer Sey promoted a new ad on Sunday ahead ...

Whichever network hires him won’t do it solely for his work on a studio show. The network will be going into the Travis Kelce ...

A popular sporting goods retailer had to recall millions of dollars worth of product due to safety concerns. Now, that ...