Kevin Durant and Devin Booker with their signature Nikes signal a potential shift away from the coasts for big brands.

Booker's shoes have been heavily promoted by the company and Booker directly. In addition to Booker's Nike Book 1 social media and billboard campaign, or promoting them at major tastemaker events such ...

Spring has sprung on the Southern University campus in Baton Rouge, and now is the perfect time to cheer on student-athletes while helping to set the Jaguars up for success ...

Iona Athletics He then transferred to the Southern Jaguars for the 2015-16 season but was forced ... Though Ellis doesn't ...

Lauren Betts has 14 points, six rebounds and three blocked shots and Janiah Barker has a double-double as the Bruins begin ...

Cancel any time. BOTTOM LINE: Southern takes on Alcorn State in the SWAC Championship. The Jaguars have gone 17-3 against SWAC opponents, with a 1-11 record in non-conference play. Southern is 1-0 ...

Southern deployed a team effort to defeat Jackson State, as only two players were in double figures. Aniya Gourdine led the Jaguars, scoring with 11 points and hauled in 2 rebounds. Soniyah Reed ...

Alcorn State Braves (13-17, 12-8 SWAC) vs. Southern Jaguars (18-14, 17-3 SWAC) College Park, Georgia; Saturday, 5:30 p.m. EDT BOTTOM LINE: Southern takes on Alcorn State in the SWAC Championship.

Alcorn State Braves (13-17, 12-8 SWAC) vs. Southern Jaguars (18-14, 17-3 SWAC) College Park, Georgia; Saturday, 5:30 p.m. EDT × This page requires Javascript ...

Jackson State Tigers (16-14, 14-5 SWAC) vs. Southern Jaguars (18-14, 16-3 SWAC) College Park, Georgia; Friday, 5:30 p.m. EDT BOTTOM LINE: Southern and Jackson State play in the SWAC Tournament.

Cancel any time. BOTTOM LINE: Southern and Jackson State play in the SWAC Tournament. The Jaguars’ record in SWAC play is 16-3, and their record is 2-11 against non-conference opponents.