As USC’s women’s basketball team aims for its fourth national title, there are various activities surrounding the event fans ...

South Carolina's legendary coach levels up the Highlighters' NIL partnership with OOFOS for the NCAA Tournament.

The women's Final Four is set. Celebrate your team making the Final Four with new gear for UConn, Texas, UCLA and South ...

The basketball will be championship caliber, of course, but don't forget the week's fan festival, concert in the park, ...

It doesn't always look pretty, but South Carolina continues to rack up the wins in March. It almost feels inevitable even ...

Dawn Staley signed a baby after South Carolina women's basketball clinched its spot in the Final Four of the women's NCAA ...

South Carolina and Duke met on March 30 to send the winner on to the Final Four. The Gamecocks are seeking their fifth ...

The likely No. 1 pick in the 2025 WNBA Draft was unstoppable in the second half for the Huskies. She set a career high with ...

When it comes to collegiate sports, success on the field or court does not aways mean there is a financial gain in the sport.

Following up on their new NIL roster additions ahead of the NCAA Tournament, Under Armour has signed a future college ...

Explaining why South Carolina women’s basketball operates at a budget deficit, and what USC might do to offset those losses.

The rising popularity of women’s sports is changing the game of sports facilities. With recent sold-out stadiums and record ...