The 'clean girl' aesthetic is a fashion and beauty movement that celebrates understated elegance and refined minimalism. Here ...

The hottest lipstick trend for summer 2025 is set to enrich your everyday makeup look, boasting chic French girl vibes that ...

While makeup is important, don’t forget about your hair! A simple, elegant hairstyle can tie everything together and make you look completely put-together. How to do it: Loose waves or curls ...

Writer Alexandra Diamond-Rivlin explains why beauty can be about so much more than aesthetics for trans women.

PureWow editors select every item that appears on this page, and some items may be gifted to us. Additionally, PureWow may ...

As a sworn member of the “blush blindness” club, my make-up routine is never complete without a healthy wash of colour. My ...

Here’s a guide to achieving easy yet stunning makeup looks for Eid 2025, whether you prefer a dewy, fresh finish or a bold, dramatic touch. This look is ideal for casual family visits ...

Rebecca Hickey gives insight on how she brings the characters’ image to life on the hit Mike White-created series and how ...

This bride said “I don’t” to caked-on wedding cosmetics. A Tennessee woman’s decision to go makeup-free on her wedding day sent the internet into a tailspin. Earlier this week, Nashville-based ...

OLD woman with the “legs and belly of a 25-year-old” has shared her secrets to her toned physique – and why we shouldn’t be ...

After receiving a pore extraction at NYC dermatologist Dr. Kiran Mian’s office, the UM alum decided to go naked for the first time. Earle bravely headed out on the town without a stitch on, with her ...