The 'clean girl' aesthetic is a fashion and beauty movement that celebrates understated elegance and refined minimalism. Here ...

Discover the top 7 must-have makeup essentials that every beginner needs to build a simple, stylish, and flawless starter kit ...

The hottest lipstick trend for summer 2025 is set to enrich your everyday makeup look, boasting chic French girl vibes that ...

PureWow editors select every item that appears on this page, and some items may be gifted to us. Additionally, PureWow may ...

As a sworn member of the “blush blindness” club, my make-up routine is never complete without a healthy wash of colour. My ...

Kathryn Bernardo has always been a stunner but for Friday night's ABS-CBN Ball, she took it a step further with a relaxed and ...

Why We Love It: Clinique is always a safe bet for those with sensitive eyes. Its gel eyeliner—and a water-resistant and ...

Rebecca Hickey gives insight on how she brings the characters’ image to life on the hit Mike White-created series and how ...

This bride said “I don’t” to caked-on wedding cosmetics. A Tennessee woman’s decision to go makeup-free on her wedding day sent the internet into a tailspin. Earlier this week, Nashville-based ...

OLD woman with the “legs and belly of a 25-year-old” has shared her secrets to her toned physique – and why we shouldn’t be ...

After receiving a pore extraction at NYC dermatologist Dr. Kiran Mian’s office, the UM alum decided to go naked for the first time. Earle bravely headed out on the town without a stitch on, with her ...